Moravino is high-end girdle distributor, whose products are made in Italy in a couture fashion and are targeted both towards male & female consumers. Contrary to their competitors, Moravino has a wide variety of colors and more complex designs, which position their products as casual wear, rather than just a girdle. From here on we fashioned this brand as elegant, worldly, & minimalistic. The messages evoque simple italian language to re-enforce its italian heritage and gain more consumer appeal. The end result was a shield, accompanied by icons, tags, & a refined type which we delivered through a catalogue.
Male & Female icons.