Soltrack is a national company that had a growth sprout in the last year and quickly needed to reissue their basic corporate stationary, their campaign messages, as well as generate new promotionals: web, billboards, internal documentation, stickers on their car fleets, etc. using their previous logo. We quickly reacted to the demand and generated around a hundred new deliverables in the following six months. After establishing the company’s main corporate values: Security, Positioning and Technology; its target market; & needs we are now relaunching the brand. The new icon, consisting of a badge, an S, a position pin and an isometric perspective give way to the new era of Soltrack. The gradient-based coating gives a feeling of perspective, technology, & assertivenes, while their cool corporate blue and intense yellow give way to feelings of a consolidated and alert company.
Soltrack tracking systems.
CD, Business cards & Letterhead.
Main segments: Vehicular, Logistics & Personal tracking.