Trulux is a new LED bulb manufacturer, daughter of a larger manufacturer who decided to launch their eco-friendly, energy-saving, pocket-aware products to a another market segment they were not yet targeting. Our job was to create a timeless, functional, easily-identifiable identity that could grow into an international brand someday. A bold typeface was picked to reflect its strength as a brand, and lower-caps were picked to make it friendlier. The letter ‘u’ encloses a small bulb, an obvious choice, yet practical & finely designed as it uses negative space and very few contours to make itself apparent. Additionally, we designed some key icons reflecting the product’s values as well as the packaging, which was printed over recycled cardboard, furthermore propelling the eco-friendly concept.
Branded LED bulb.